Unboxing Accessibility Campaign 2024
The Unboxing Accessibility Campaign aims to capture the real user experience of using different products and packaging for those living with a disability. As part of the Accessible Product Design Alliance, we want to raise awareness of accessibility issues and help educate product and packaging manufacturers about what they need to improve.
Why Accessible Design Matters
Accessible products are those that everyone can use easily, regardless of ability. For the 3.6 million Australians with arthritis and many others with reduced strength or dexterity, inaccessible packaging often creates daily barriers to independence and well-being.
This campaign shares honest consumer stories to inspire change and encourage industry to build products that welcome all users.
Introducing our consumers and their conditions
Introducing our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane and their conditions.
Top everyday product struggles of consumers living with a disability
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane, share their top everyday product struggles
What companies should know about our community and its accessibility needs
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane share what they think companies should know about their experiences and their accessibility needs.
The impact of hard to use products and packaging
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane share the impact of hard to use products and packaging on them.
What is the significance of accessible products for users?
Our consumers Gayle, Sophie, Sandi and Lynda-Jane share what accessible products and packaging means to them.
Exploring the user experience - Easy to Open Certified Products
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane, tried different Easy to Open Certified packaging and shared their experiences. This includes SPC ProVital fruit cups, Kellogg’s PC cereal and Gumnut. biscuits.
Exploring the user experience - Making a cup of tea
Our consumers Gayle, Sophie, Tony and Lynda-Jane, explore the experiences of making a cup of tea including reflecting on kettle designs, tea and milk packaging.
Exploring the user experience - Ham packaging
Exploring the user experience - Making Toast
Exploring the user experience - Fruit packaging
Our consumers Gayle, Sophie, Tony, Sandi and Lynda-Jane, explore the user experiences of can openers and the different types of packaging for precut fruit.